Michelin has been operating in the United Kingdom since 1905, starting its presence in London. In 1927, the company established its tyre manufacturing facility in Stoke-on-Trent.
Stoke-on-Trent serves as Michelin's UK headquarters and also functions as the global headquarters for Michelin Lifestyle, which oversees Michelin's licensing operations. Additionally, the Michelin Training and Information Centre plays a crucial role in raising standards, safety, and knowledge by offering courses attended by tyre technicians and emergency services personnel from both the UK and overseas.
Michelin Development, on the other hand, provides support to new and small businesses in specific regions.
In the UK, Michelin is also responsible for producing the Michelin Guide Great Britain and Ireland. This guide offers readers expert and impartial recommendations on accommodations and dining options, featuring restaurants that have earned the prestigious Michelin Star, which is headquartered in London.